Aim the Best for Your Customer Care
Many online shops have had their struggles and downfalls on creating the best product that the customer truly deserves and of course the best customers’ experience in order for them to reach their success. It may be harder for those small online shops to achieve it but it can be done.
Before creating your online store or your business it would be best to know some of the huge businesses or well-known online store and have an observation, in order for you to get some ideas and techniques on how they reached the top. One things for sure is that they made sure to give the best for their customer experience and services.
Most of us are dreaming of a beautiful and successful business, on where you can choose or create comfortable working areas with a nice coffee nook that would surely give relaxation not only for the workers but also for your customers.
You should be focused on planning to improve your customer service, making sure that you are able to offer the best service and experience for your customers. There are more ways that you can think of, you just have to fit in their shoes and know what a customer really needs and deserve. You also need to spice things up and add something new, it would hype up the customers for sure.
Get a good impression of your brand’s personality
Being able to establish your own brand is impressive, you have to make sure that you make a good impression of your brand to have positive feedback from people which would lead your business’ success. Make sure to focus on the personality you show, because that would is what your brand shows.
Having a brand means you have to answer and offer service to your customers’ needs. You have to make a good and pleasing personality in order to make your brand known.
This becomes important when you realize that brand loyalty is built on personality, and not on superficial metrics like engagement. Take a look at this research from the Harvard Business Review that debunks a few classic myths:
Your brand gain customers not mainly because on the publicity and the shares you get about your brand, it is because of the welcoming and pleasing personality you offer to your customers. It is proven by some researchers found on classic myths:
- Most of the customers wants to form a relationship with their chosen brand. The truth is that 77% doesn’t mind
- The more you interact is the key to having plenty of customers. The truth is that customers would get fed up and overloaded with information.
- You earn loyalty because of constant communication. The truth is that you earn it by showing good values.
You should make sure that your brand will also be related with how you offer your service to your customer. Show them a very friendly personality and positive vibe in order to create a good mood from your customer.
Like for example if your brand is about men’s clothing and accessories, you would showcase them manly yet cute ways of offering them items or helping them with choosing.
Better yet, they incorporate their macho personality into the actual product, by allowing you the option of shipping your "man crate" as a gift wrapped in duct tape. This makes it incredibly hard to open, which would be absurd for nearly any gift other than one made for guys that is meant to be sent to other guys!
You could offer them different ways of how to pack their purchased items that would be sent to the man that they want to give it to. If you want it to be manly enough you can choose and personalize the packaging and use duct tape or any symbol of strength or manly hood. It would be a great idea, it is unique for the customer yet interesting and fun at the same time.
Creating unique ideas and techniques in surprising your customer, that is in line with your brand would make a positive noise and reputation for your business. You can give them the best quality of products and at the same time by entertaining them in a very positive and fun personality.
Be extra on your customer service tone
In every online store business, there is a customer service tone on where it is responsible for the replies and messages received by the customer. The customer will be able to see and respond to that messages, like checkout success page or transactions. And it is your duty to create very enthusiastic and casual response that the customer will love to see. A message that will put a smile to your customers faces.
It is a must to give back to your customers who have purchased and supported your business in a way that you have to be courteous and polite in your customer service tone. You should give them a personality that they would love, you should be able to give them the needed details or information for them to attain satisfaction and avoid questioning, when adding information you should also be extra in a way you should add humour and politeness in every message you relay.
Remember to Prioritize and Work on Your Emails
Delivering and writing messages is very important when it comes to business, especially the transactional emails which means messages that is sent to your recipient or customer about their purchase on any changes on their account.
Emails are very important, because it give or relays new information or details regarding on your brand, and keep in mind that thousands of potential customers will be able to see that email, so you have to write a very short and vivid message, it should be direct to the point and persuasive at the same time.
