Why average order value (AOV) matters — and how to measure it
Average order value is one of the most effective KPIs for lifting revenue without increasing traffic. Small gains in AOV—from smarter product presentation, smarter pricing, or better checkout flows—compound quickly. Start by tracking AOV in your dashboard and analytics tools so you know what to improve. Use the management panel to pull sales reports and segment orders, and connect social campaigns to conversions with analytics to understand which channels deliver higher-value buyers. If your site needs better visibility for upsell pages and product bundles, your website builder combined with SEO optimization tools will ensure those pages get found and ranked.
Conversion-focused product and checkout tools
Tools that let you present offers clearly and reduce friction are central to increasing AOV. Implement these patterns using the eCommerce toolkit:
- Upsells and cross-sells at product and cart level — offer complementary items when a customer adds a product. The e-commerce sales features often include one-click upsells and recommended add-ons that boost basket size.
- Bundles and volume discounts — group related products into curated bundles or offer discounts for buying multiples to nudge customers toward higher-value purchases.
- Free-shipping thresholds — display a progress bar showing how much more a shopper needs to spend to qualify for free shipping; this is highly effective for increasing AOV at checkout.
Visual presentation matters: compelling product imagery and layout increase perceived value. Create clear, persuasive product pages with tools like a visual content editor, an online image editor, and an image library so you can test different hero images, bundled product visuals, and trust badges without leaving your site builder.
Checkout experience and team workflows that convert
A smooth checkout reduces abandonment — and optimized checkouts increase order size. Key improvements include fewer form fields, multiple payment options, and an obvious summary of savings when they accept a bundle or discount. Use the eCommerce settings to A/B test checkout flows and apply targeted promotions at payment. Your team can coordinate promotions and customer messaging using team management tools so that marketing, sales, and support are aligned when launching upsell campaigns.
Operationally, centralizing product, pricing, and promotion controls inside your management area speeds up experiments. Use the management panel to create limited-time bundles, manage inventory for promoted kits, and monitor uplift in real time. Small technical fixes—faster pages, mobile-friendly checkout—also help, and your website builder should provide responsive templates and checkout optimization out of the box.
Social, content and campaign tools to nudge higher spend
Social and content marketing can prime customers to spend more before they even reach your store. Publish curated gift guides, bundle highlights, and “how to use” videos that show complementary product pairings. Use a post manager to schedule and coordinate messages across profiles and track which content drives larger orders.
Practical toolset examples:
- Plan and automate promotional posts with a post manager.
- Organize themes, creatives, and captions with a content post organizer so every campaign shows the right bundles and upsell messaging.
- Measure which social creatives and campaigns drive higher AOV using analytics, then double down on top performers.
Beyond social posts, use content on product pages and FAQs to highlight bundle savings, compare options, and showcase customer stories that illustrate how buying more delivers better value. When these messages are consistent across site content, product pages, and social campaigns, shoppers are more likely to add extra items.
Increasing AOV doesn’t require reinventing your store—use the conversion features in your website and eCommerce toolkit to run experiments, showcase bundled value, optimize checkout, and coordinate social campaigns. Measure results in your management panel, iterate rapidly, and focus on small, compounding improvements that lead to stronger revenue without more traffic.
